Five Ways to Keep in Touch with Today's Youth

Our best advice on simple steps you can take to keep track of the trends with today's youth. From cell phones to the latest trends, we have five simple steps you can take to stay informed. Read them...

Interactivity vs. Personalization: Kids Want it Relevant!

We know today's youth are focused on their personal brand and when it comes to advertising, it needs to be relevant. So what happens when the Nintendo Wii puts out a new game, the Wii Fit? They forget that there's more to life than interactivity - that personalization is king. Find out what we mean...

Adults can be Young: Releasing your inner “spaz”! Are you a “Rejuvenile?”

Last week’s Youth Marketing Mega Event in Newport Beach, California had some terrific speakers. One of them was Christopher Noxon, author of Rejuvenile - you may have seen him on the Colbert Report. His book is a great airplane read – or better yet, read it under the covers with your favorite flashlight. Read more...

How to Have Fun: Are you "fun" challenged?

You may need to watch some silly videos to get you in that youthful mood. Start watching...

Do you have "insights" you want to share? Let us know! We are always looking for great new ideas.

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