I recently had the opportunity to meet Christopher Noxon, author of Rejuvenile - you may have seen him on the Colbert Report. His book is a great airplane read – or better yet, read it under the covers with your favorite flashlight.

Chances are, if the flashlight idea appeals to you, you may be a rejuvenile.

I spend so much time learning about today’s youth that I have often blamed my nutty behavior on my job – I mean I have to play, er um, work on social networking sites. I have to make movies and post them on YouTube. It’s essential that I get the newest iPod because my teens are buying the same thing.

But now that I have met Christopher and read his book, I think there’s something more pathological going on. It’s likely I could have saved a lot of money spent on therapy had I only known what Christopher has identified: a “world of people who see growing up as a ‘winding down’ – exchanging a life of playful flexibility for anxious days tending lawns and mutual funds.” Grab a copy of his book to learn more about these fun-loving adults.

So why is this important?

Because it means the youth market doesn’t stop at youth! I have long resisted studying the “adult” market because let’s face it, who needs to hear another BlackBerry “use” study. Booorrriiinnngggg.

But if I can study the rejuveniles, the adults who are using today’s youthful tools and technology and incorporating them into their lives, now I have a group of people who are interesting! And I can’t help but think that these rejuveniles are having a positive impact on business as they more readily adapt to the younger generations coming on board and pushing us all to try new things and think differently.

So are you a rejuvenile?  

I guess that’s up to you to decide. Have you been to family camp? (That's Jen, her mom and daughter at family camp in the photo on the left.) When’s the last time you had your face painted? Do you still play with Lego, Transformers, or are you testing recipes in your Easy Bake Oven? These are just a few of the tell tale traits of a rejuvenile.

If you have a great photo of you in all your rejuvenile glory, post it here! Or are you too grown up to take the challenge?

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