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If you develop products
or sell anything to consumers, chances are you will need a strategy to
reach the youth demographic. Harris has come out with their February
2008 issue of their
Trends and Tudes Newsletter and the amount of money young people in
the
U.S. will spend this
year has gone way up.
Follow The Money
According to the
report, “this year’s YouthPulse reveals that young people ages 8-21 will
spend over $132 billion (annually) which represents an increase of over
$20 billion since last year.” Hmmm, could that be Wii games and mobile
downloads? “Teens and young adults (13-21),” the report continues, “will
spend over $120 billion.” Yikes.
They Tell Us
We believe the best way
to stay on top of these trends is to listen to what young people have to
say. That's why we started our panel. They "tell is like it is" as they
describe their lives and their relationship with technology, across all
screens, from all over the world.
See
us in action: The Worldwide
Lab at Alcatel-Lucent
We are currently running a comprehensive program for Alcatel-Lucent, the
first truly global communications solutions provider,
with the most complete end-to-end portfolio of solutions and services in
the industry. You can see what we have been doing by visiting the
following website:
The Teen Lab at
Alcatel-Lucent.
Please
contact us if you would like
to learn more about what Listen2Youth can do for you!
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Why
should you Listen2Youth?